Influencer Marketing and Its Importance
First of all, let me say this is not a new marketing concept.Nonetheless, if you can get the appropriate people engaged and have them do the talking about your items and brand, you will be able to expand your consumer portfolio and increase your sales revenues. Going back to the experienced and real methodology that word of mouth is the most trusted way for a prospective client to hear about your brand and products.
When it comes to making a company announcement about marketing, the use of megaphone is no longer in use.Social Media Marketing has taken the tried and true method of Word of Mouth marketing and made it international and immediate. Constructing relationships with the online influencers will have a great impact with the use of Twitter, Facebook, Google Plus, Pinterest and many other social platforms. Influencer marketing delivers your business the capability to tap into a reliable network. You turn friends into company spokespeople who advocate for your business. The vast question is how can you exploit the return on this influencer marketing investment?
The following are some of the finest practices from a marketing consultant to maximize your return:
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For example, marketers at a furniture manufacturing company should check out interior design blogs, fashion blogs, DIY blogs and even construction blogs to find discussion overlaps. Of course, you desire in bringing the huge names as influencers but you desire the up and coming crowd that has to the first to pioneer a cool topic or idea. These individuals are the must-have viewers and their competitors are awesome targets for your network too. The people with huge networks should not be the only target. Make sure that you focus on individuals with little networks since they aim of having a bigger influence with their audience.
Give the Influencers a Reward
Everyone likes the red carpet treatment so this is no different. This is a way of recognizing and rewarding the strong players in your social media circles. Perhaps they get the first shot at fresh product offerings or an exclusive on latest content. You may possibly want to hand them free demos of your services and products. You might want their feedback or input on the latest products before they roll out nationwide so they get to try them first. People like to feel that they have an impact and this is a way to make them feel special.You could possibly have the influencer like, retweet, and repost the products and posts for a larger social media blitz. Most influencers can receive several offers from other brands so it is essential to keep the influencers engaged with great topics and content along with consistent rewards.