WAYS TO ENHANCE ON BUSINESS MANAGEMENT. A business management should always have a customer experience. Its however necessary but at times but it’s also insufficient. The organizations manage the client’s experience depending on how all the companies are doing so that they can be able to grow the revenue. Most of the surveys are always concerned about the company than even the buyers themselves. That is why at times, the mindset is always focused on the company, rather than the buyer’s well- being. The employees should always be focused on knowing who the boss is. This is because the boss always has the right over the employees since he can promote whoever he wishes, assign appointments as he wants and also he has the control of their financial outcomes. Making it easy for the customers only needs one to get and use the solutions they might be seeking and also by showing them that they are the priority. One should always inspire the employees to take the customer perspective by seeking to know the customers’ world better than the competitors. Learning the customers’ frustrations is also another thing one should put much effort in. The employees should also make it a habit to shifting to the customers experience optimization. It’s also a way of life. The employees can also engage and help on resolving issues for the customers. The customers experience on cross-organizationally experience plays an important role to each who might be participating. The employees should take their time to listen to the customer’s experiences too. The the digital meaning has however changed the customer’s experience management. No matter the industry, most of the organizations are now investing more time and resources than before. Identifying the best communication channels for the audience is always a great idea. However, it’s very important for these organizations to identify the proper channels for communication since it’s not logical communicating with customers in each available channel. The touch points of a channel communication always ranges from customer service help lines to a company website, social media channels and other stores. With the optimization of touch points, companies can work to converting existing profitable customers’ into more profitable ones. Different brands can also help on the use of the market research which helps to identify and also understand the target audience. The target market segments is also another thing on which the people are supposed to concentrate on. Analysis and measurements of the effectiveness of strategies implemented can also be a way to attract customers. Remembering on the assessment of the customers management goals can also be an aid in the identification of the customers who are most effective.